Tag Archives: Digital Marketing
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How can brands cut through the noise to make their ads count?
Consumers have become accustomed to the amount of advertising in their everyday lives, but most wouldn’t realise they are subject to more than 362 adverts and brand exposures every single day
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Marketing automation tools are effective but not the whole solution
It promises the sweet spot of improved efficiency and effectiveness, but unlocking the value of marketing automation means changing more than just your systems
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The future of sales is marketing
Marketing looks set to continue investment in technology and systems while sales is likely to focus on the human aspects of customer relationships
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Social media has put consumers in the driving seat
Social media has largely stolen control from brands and given it to savvy consumers spreading their message on Twitter and Facebook
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CMOs now have to juggle many roles
In today’s fragmented world, the evolving role of the chief marketing officer is all about being brave
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Programmatic: Does the future CMO need a future media agency?
Large advertising agencies with their legacy systems and processes are scrambling to deliver effective programmatic advertising for their clients, but do those clients need an agency that was built specifically for this rapidly evolving buying system? asks Andy Cocker, chief operating officer of Infectious Media
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Location, location, location…
How a 1990s gaming phenomenon is pushing location intelligence to the top of a marketer’s agenda
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Multiple devices, multiple opportunities
Marketers know that reaching consumers across the increasing number of devices they use is key to engaging with them and driving transactions, but it’s also been difficult to do. Now one company appears to have cracked the problem