Brands prioritising short-term wins over long-term brand-building could end up falling short of the competition
Influencer marketing is a huge industry and is almost synonymous with the platforms it appears on. However, given its rapid growth and a recent marked change in consumer attitudes to social media, how will influencer marketing evolve? Here are four possible scenarios
Internet behemoths Facebook and Google collectively dominate the online ad market, so what chance do smaller businesses have in competing?
This article examines exactly how artificial intelligence and machine learning might affect the various aspects of marketing and specifically, how marketers can get the most from this emerging technology
Fraudulent marketing, ranging from fake news disseminated by robots, to fraudsters syphoning off advertising cash, is coming under increasing scrutiny
For today’s chief marketing officer (CMO), the environment that we’re working against, competing in and adapting to is one of high complexity and rapid evolution
Marketing chiefs suffering from channel fatigue are draining the digital swamp and demanding greater quality of advertising outlets
Big brands are ripping up their advertising strategies as they wake up to widespread wrongdoing in the digital marketing industry