The true impact of AI on marketing

This article examines exactly how artificial intelligence and machine learning might affect the various aspects of marketing and specifically, how marketers can get the most from this emerging technology

How to tackle marketing fraud

Fraudulent marketing, ranging from fake news disseminated by robots, to fraudsters syphoning off advertising cash, is coming under increasing scrutiny

CMOs must be experts in marketing and growth alike

Bob Liodice opinion growth

For today’s chief marketing officer (CMO), the environment that we’re working against, competing in and adapting to is one of high complexity and rapid evolution

Is it time for the digital advertising industry to grow up?

Advertising billboards in new york city

Marketing chiefs suffering from channel fatigue are draining the digital swamp and demanding greater quality of advertising outlets

Brands are taking back control of digital advertising

digital advertising boards in new york city

Big brands are ripping up their advertising strategies as they wake up to widespread wrongdoing in the digital marketing industry

Bravery at the heart of new marketing leaders’ mission

Gemma Greaves, The Marketing Society

There’s a change in the air and everyone in marketing is talking about being brave

Agencies must match their creativity with data

digital agencies woman on street passing billboard

Media agencies are upping their game to offer brands a strategic package of creative copy, data and technology

Hits and misses of retail marketing

Technology used for retail marketing

Physicist Niels Bohr said, “It’s hard to make predictions, especially about the future.” Retail is dogged with false dawns and dodgy concepts. Here are three of the most notorious turkeys, plus three promising ideas which are proving that sometimes it’s the sceptics who are wrong