Sorrell returns to advertising’s top table

Sir Martin & advertising

Advertising mogul Sir Martin Sorrell tells why he didn’t call it quits after leaving WPP and shares lessons of digital disruption from his latest venture

How digital transformation is a state of mind

‘Digitalisation is not a project to be planned and managed; it is a way of behaving and thinking’

Why don’t leaders ‘get’ disruptive innovation?

If you don’t understand disruptive innovation, your digital transformation efforts could all be for nothing

Crucial steps on the road to 5G

‘It is perhaps not key to deploy 5G first, but rather to deploy 5G best’

AI in business: looking beyond the hype

Endless buzzwords and misconceptions confuse leaders and dilute the true purpose of artificial intelligence (AI) as a means to achieve business objectives rather than the end objective itself

Why digital oversight is so critical

When digital transformation projects are well underway, significant risks remain

Digital transformation in five simple steps

man with laptop under stars. Contemplating digital transformation

In today’s world, businesses must go digital or die, and knowing how to go about it is crucial

How data analytics could transform your business

With most organisations failing to approach cloud data as a key business resource, artificial intelligence (AI) could hold the key to insights that can drive transformation