Lure of the all American super white smile

American teeth whiting

Regulation of teeth whitening is relaxed in the United States where a bright, white smile is a must-have

‘Like so many burgeoning industries, the illegal tooth-whitening world can be a murky and dangerous one’

BY DR NIGEL CARTER, chief executive of the Oral Health Foundation

Until very recently, tooth whitening was mostly considered a vanity choice for the wealthy or simply an accessory for celebrities