Is shock dental care advertising a good thing?

Dental advertising

Are shock tactics in advertising dental care products having a positive effect or do they scare more people off from visiting a dentist?

Lure of the all-American white smile

American teeth whiting

Regulation of teeth whitening is relaxed in the United States where a bright, white smile is a must-have

‘Like so many burgeoning industries, the illegal tooth-whitening world can be a murky and dangerous one’

BY DR NIGEL CARTER, chief executive of the Oral Health Foundation

Until very recently, tooth whitening was mostly considered a vanity choice for the wealthy or simply an accessory for celebrities