Tag Archives: Data
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Expectations now sky-high as research tools evolve
The rise of big data analytics has enabled businesses to glean deeper insights, but clients now want faster, cheaper and more innovative research
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Why you can’t treat all social data the same
Analysing the enormous volumes of data generated by social media networks can be a powerful tool, but it’s important to know the subtle distinctions in how consumers use each platform
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Why CMOs and CIOs must work together
As data and technology move to the forefront of marketing strategies, collaboration between the chief marketing officer and IT leader is increasingly vital to business success
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Why aren’t banks making the most of data?
While banks have always stored and had access to a tremendous amount of client and transactional information, they are still not leveraging data to the fullest to better serve customers
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What does the modern CMO look like?
Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?
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Balancing data with creativity in marketing
Chief marketing officers understand the potential of data and analytics to transform customer understanding. But marketing still requires creative thinking to ensure consumers are targeted effectively with a message that cuts through the noise. Here are five examples
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What if machines could teach themselves?
One of the big conundrums with AI is the paradox that it will help solve the skills shortage across many sectors but will require skilled operators to ‘teach’ the machines how to think
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5G vs 4G: what is the difference?
Fifth-generation networking is on its way. Promising superfast speeds and an end to congestion, the technology is expected to revolutionise mobile networking and create new economic opportunity: but how exactly will it do this and what makes it different to 4G?