Understanding the science of decision-making

Exploring why we behave the way we do can unlock key customer insights for brands and have a significant impact on the bottom line

Research experts even more vital in big data era

For companies to add value through data science, they still need market researchers to interpret the “what” from the “why”

What does the future data scientist look like?

As the need for specialised expertise increases in the role of extracting knowledge and insights from data, have we seen the end of the generalist data scientist?

How to apply data science to marketing and sales

In a time when data is everything, can sales and marketing afford to ignore data analytics?

Rise of the data scientist in insurance

Data scientist illustration

As insurers become increasingly reliant on data, specialists are in great demand to get the most out of a company’s databank

Meet the super-smart rich kids

Jessica Twentyman talks to data scientists and the executives who consider this new breed of boffins are worth their weight in gold