Exploring why we behave the way we do can unlock key customer insights for brands and have a significant impact on the bottom line
For companies to add value through data science, they still need market researchers to interpret the “what” from the “why”
As the need for specialised expertise increases in the role of extracting knowledge and insights from data, have we seen the end of the generalist data scientist?
In a time when data is everything, can sales and marketing afford to ignore data analytics?
As insurers become increasingly reliant on data, specialists are in great demand to get the most out of a company’s databank
Jessica Twentyman talks to data scientists and the executives who consider this new breed of boffins are worth their weight in gold