The potential for AI in market research

Automating insight generation is not only saving market research professionals time and money, it offers the opportunity to find patterns in data at a scale never before possible

Are all insights equal?

Analytics might help to identify high-performing individuals... but are these insights equal across different jobs and employees?

Expectations now sky-high as research tools evolve

The rise of big data analytics has enabled businesses to glean deeper insights, but clients now want faster, cheaper and more innovative research