Balancing data with creativity in marketing

Chief marketing officers understand the potential of data and analytics to transform customer understanding. But marketing still requires creative thinking to ensure consumers are targeted effectively with a message that cuts through the noise. Here are five examples

What if machines could teach themselves?

One of the big conundrums with AI is the paradox that it will help solve the skills shortage across many sectors but will require skilled operators to 'teach' the machines how to think

5G vs 4G: what is the difference?

Fifth-generation networking is on its way. Promising superfast speeds and an end to congestion, the technology is expected to revolutionise mobile networking and create new economic opportunity: but how exactly will it do this and what makes it different to 4G?

Protecting patients’ data in a digital NHS

A digital NHS promises widespread benefits for clinicians and patients, but only if personal data can be protected at a time of increasing cyberattacks

What can we expect from the NHS’s Long-Term Plan?

‘A clear vision for the system that filters down to local level is vital’

Four ways AI has transformed patient care

In spite of mixed feelings among NHS workers, the government says artificial intelligence could transform and future-proof healthcare in the UK

AI weaves value from unstructured data

Artificial intelligence is delivering benefits in the arena of unstructured data, helping companies to decipher insights and extract value from reams of unorganised information

Are we sleepwalking into an AI police state?

Predictive analytics enabling law enforcement to identify “high-risk” areas has highlighted ethical and legal quandaries