Finding the best way of assessing customer experience is a fundamental building block of a successful business, but can be easier said than done
An evermore discerning customer demands greater personalisation and will engage with those brands that can create a truly bespoke experience, but how can this be taken to the next level?
‘A digital-only experience ducks the fundamental need for people to interact with well-trained staff’
Exploring how one shopper of the future goes about her day reveals exciting possibilities for what’s in store for omni-channel retailing
Organisations are adopting new ways of meeting increasing customer expectations while looking after their staff
Closer connections with consumers, enabled by advances in technology, are driving an increased business offering and improved customer experience in diverse sectors
Reviews of services or products can boost or blight a business, but they can be misleading
Boosted by technology and changing expectations, consumers are increasingly setting the business agenda