Do customers want you or a chatbot?

Chatbots

Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers

D2C brands making magic with packaging

With packaging now a vital part of the product proposition, innovative brands in the online direct-to-consumer (D2C) market are giving customers more than just a product, they’re using packaging to deliver an experience

Win by default: providers battle to be card of choice

Becoming consumers’ default payment option, particularly in digital wallets, is an increasing challenge as incumbents and newcomers alike try to keep pace with developments in technology

Why strong partnerships are vital to outsourcing success

Successful outsourcing requires a partnership between client and supplier to achieve trust, transparency and an agile working relationship

Brands must listen to customers – or die

Brands must listen to customers – or die

Two-way conversation between companies and consumers, either through word of mouth or on social media, is an opportunity for brands to thrive

Only one version of the truth

Linking software systems to make better use of disparate data pays dividends, as Malcolm Wheatley reports