Reaching out to a new generation of consumers that grew up skipping ads on YouTube is an ongoing challenge for brands. But how do companies show they are alert to political and social injustice in an authentic way? More importantly, should they even try?
Consumers are soon to get greater control over their personal details, setting businesses the challenge of retaining customers’ consent to use the valuable data
Insurance companies operating in an increasingly competitive market must innovate and be proactive to prosper
Brands offering convenience shopping and fast delivery must also provide top customer service to stay ahead in an increasingly competitive market
It’s a major challenge for organisations to secure the loyalty of multiple generations of consumers, from tech-savvy youngsters to their more cynical elders
Taking on a rival business with aggressive comparative advertising is not for the faint hearted but certainly grabs attention
Although brand love may not be real romance, companies have discovered they can influence customer behaviour through consumer neuroscience – but is this a passion that lasts forever?
Companies are at the mercy of their customers these days and customer expectation is sky-high. If customers are not getting good service, they’re off, as fast as they can redeem their loyalty points. So with global spending on cloud infrastructure on the up, how are businesses using it to maximise customer experience