Why customer experience should be your top priority

dyson storefront customer experience

Sales are increasingly based on a customer’s experience which can often clinch the deal

How connected data is targeting consumers

Collecting and analysing vast amounts of often disparate data from a growing number of digital sources can help target consumers with what they want to buy, sometimes before they even know it

Selling what it means to be British

Understanding how meaning is created and communicated, sometimes through signs and symbols, can assist brands in selling their products

Staying loyal to the customer experience

Senior executives must realise that customer loyalty is too important to be left to middle management, writes Chris Johnston