Three leading businessmen share their views on how to deliver the best customer experience and earn consumer loyalty when competition online and in the high street shows no sign of easing
Smartphones used as mobile wallets to pay for purchases can also store virtual loyalty and rewards cards, either directly or via an app
Examples of poor customer experience abound, but you can learn from other people’s mistakes
Although brand love may not be real romance, companies have discovered they can influence customer behaviour through consumer neuroscience – but is this a passion that lasts forever?
Customer service is now a major differentiator in competitive markets where brands strive to stand out from the rest, but some do it better than others
A key measurement of customer satisfaction is retention, but a sophisticated strategy is required to gauge consumers’ likes and dislikes
Retailers and brands are under unprecedented pressure to deliver hyper-personalised customer service in an increasingly tech-savvy world where consumers expect excellence
Too many opportunities to say thank you are being missed… why the loyalty industry must innovate to stay ahead