Tag Archives: Customer Experience
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Service is king in congested retail trading market
Brokerages must put the client at the heart of the service if they are to survive in an increasingly competitive landscape
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Big enterprises battle startups for customer loyalty
A business war between intrepid startups and determined commercial giants has entered a new phase as behemoths fight to win back customers
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How brands can engage with all generations
It’s a major challenge for organisations to secure the loyalty of multiple generations of consumers, from tech-savvy youngsters to their more cynical elders
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Events in the age of experience
Live face-to-face experiences with take-away value are driving the experience economy of consumer engagement and business events
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Improving customer experience in the insurance industry
Technology and new platforms offer insurers the opportunity to get closer to their customers, and provide a personalised and improved service
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Build loyalty and increase sales through personalisation
Analysing big data to tailor bespoke offers to customers is a win-win for consumers who enjoy a personalised service and businesses that increase their sales
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How to make your website user friendly
No business wants a potential customer to click away from its website, so it’s important to eliminate the online turn-offs
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How connected data is targeting consumers
Collecting and analysing vast amounts of often disparate data from a growing number of digital sources can help target consumers with what they want to buy, sometimes before they even know it