Service is king in congested retail trading market

Man in crowded area long exposure

Brokerages must put the client at the heart of the service if they are to survive in an increasingly competitive landscape

Big enterprises battle startups for customer loyalty

Unilever Building Bangkok Thailand

A business war between intrepid startups and determined commercial giants has entered a new phase as behemoths fight to win back customers

How brands can engage with all generations

older generation

It’s a major challenge for organisations to secure the loyalty of multiple generations of consumers, from tech-savvy youngsters to their more cynical elders

Events in the age of experience

Events in B2B

Live face-to-face experiences with take-away value are driving the experience economy of consumer engagement and business events

Improving customer experience in the insurance industry


Technology and new platforms offer insurers the opportunity to get closer to their customers, and provide a personalised and improved service

Build loyalty and increase sales through personalisation

Analysing big data to tailor bespoke offers to customers is a win win

Analysing big data to tailor bespoke offers to customers is a win-win for consumers who enjoy a personalised service and businesses that increase their sales

How to make your website user friendly

Online fashion retailer ASOS reduced checkout abandonment by 50 per cent by removing its registration option

No business wants a potential customer to click away from its website, so it’s important to eliminate the online turn-offs

How connected data is targeting consumers

Collecting and analysing vast amounts of often disparate data from a growing number of digital sources can help target consumers with what they want to buy, sometimes before they even know it