Tag Archives: Customer Experience
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What does the modern CMO look like?
Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?
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Building a customer-obsessed culture
The scramble is now on to cater for the consumer’s ever-changing demands. But an entire company culture obsessed with their customer has to start at the top
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Do customers want you or a chatbot?
Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers
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Expert advice on how to build brand transparency
Brand transparency is no longer an option, but a marketing requirement. Seven marketing experts discuss their biggest challenges when it comes to improving brand transparency and consumer trust
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Balancing data with creativity in marketing
Chief marketing officers understand the potential of data and analytics to transform customer understanding. But marketing still requires creative thinking to ensure consumers are targeted effectively with a message that cuts through the noise. Here are five examples
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It’s time to reimagine the marketing funnel
The traditional marketing funnel is no longer the best tool for understanding B2B customers, and professionals now need more efficient models to activate content marketing campaigns
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When packaging reflects brand ethos
Three food entrepreneurs share their packaging stories and why they decided to become sustainable
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D2C brands making magic with packaging
With packaging now a vital part of the product proposition, innovative brands in the online direct-to-consumer (D2C) market are giving customers more than just a product, they’re using packaging to deliver an experience