Tag Archives: Customer Experience
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Is greater online shopping security bad for business?
New Europe-wide rules to enforce online security checks are designed to make ecommerce safer for customers, but companies fear it could have a big impact on sales
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Standing out in a seamless future
If truly seamless payments promise to be barely noticeable in our day-to-day lives, customer experience may be the only way financial services can differentiate themselves
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Business travel startups are transforming the industry
Business travel is a fragmented and complex industry ripe for disruption, but barriers to entry remain high
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Why business air travel is embracing personalisation
Business and leisure travellers have historically been offered the same customer service, despite their differing needs, requirements and expectations. But that could all be about to changeā¦
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How to nail applied neuroscience
It wonāt make them mind readers, but neuroscience is helping companies to understand customer behaviour in ways not previously possible
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A changing sales world
āThe seller is no longer a supplier of facts, but a diagnoser of issues and a recommender of solutionsā
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Why CMOs and CIOs must work together
As data and technology move to the forefront of marketing strategies, collaboration between the chief marketing officer and IT leader is increasingly vital to business success
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Why arenāt banks making the most of data?
While banks have always stored and had access to a tremendous amount of client and transactional information, they are still not leveraging data to the fullest to better serve customers