If truly seamless payments promise to be barely noticeable in our day-to-day lives, customer experience may be the only way financial services can differentiate themselves
Business travel is a fragmented and complex industry ripe for disruption, but barriers to entry remain high
Business and leisure travellers have historically been offered the same customer service, despite their differing needs, requirements and expectations. But that could all be about to change...
It won’t make them mind readers, but neuroscience is helping companies to understand customer behaviour in ways not previously possible
‘The seller is no longer a supplier of facts, but a diagnoser of issues and a recommender of solutions’
As data and technology move to the forefront of marketing strategies, collaboration between the chief marketing officer and IT leader is increasingly vital to business success
While banks have always stored and had access to a tremendous amount of client and transactional information, they are still not leveraging data to the fullest to better serve customers
Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?