Standing out in a seamless future

If truly seamless payments promise to be barely noticeable in our day-to-day lives, customer experience may be the only way financial services can differentiate themselves

Business travel startups are transforming the industry

Business travel is a fragmented and complex industry ripe for disruption, but barriers to entry remain high

Why business air travel is embracing personalisation

Business and leisure travellers have historically been offered the same customer service, despite their differing needs, requirements and expectations. But that could all be about to change...

How to nail applied neuroscience

It won’t make them mind readers, but neuroscience is helping companies to understand customer behaviour in ways not previously possible

A changing sales world

‘The seller is no longer a supplier of facts, but a diagnoser of issues and a recommender of solutions’

Why CMOs and CIOs must work together

As data and technology move to the forefront of marketing strategies, collaboration between the chief marketing officer and IT leader is increasingly vital to business success

Why aren’t banks making the most of data?

While banks have always stored and had access to a tremendous amount of client and transactional information, they are still not leveraging data to the fullest to better serve customers

What does the modern CMO look like?

Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?