Do your meetings and events really make good business sense?

Do your meetings and events really make good business sense

With the right strategy and technology in place, bringing customers and staff together can drive savings and efficiencies across a business

How to engage with your audience

How to engage with your audience

The right techniques, aided by the best technology, can engage an audience, and leave a positive and lasting impression

Making friends and tackling enemies on social media

Making friends and tackling enemies on social media

Companies are gradually ditching decades of one-way communication to embrace social media

Design and the strategic value of experience

A 2011 American Express survey revealed that 78 per cent of consumers have not finalised a purchase because of a poor service experience. And most businesses are aware of the value of loyalty – a loyal customer is worth ten times their initial purchase