How to nail applied neuroscience

It won’t make them mind readers, but neuroscience is helping companies to understand customer behaviour in ways not previously possible

Building a customer-obsessed culture

The scramble is now on to cater for the consumer's ever-changing demands. But an entire company culture obsessed with their customer has to start at the top

How subscription services are revamping retail

D2C subscription shaving box Harry's being opened

Direct-to-consumer offerings, such as subscription boxes and buyer’s clubs, are shaking up traditional retail market dynamics by giving consumers a more personalised service

Employee experience: treat staff like valued customers

Human resources professionals striving to engage staff can learn from successful brands that put customers first

Keeping customers happy

Digital technology is incredibly flexible, but sometimes that very flexibility can be its downfall as firms struggle to create seamless customer experiences

How to keep customers engaged in the mobile age

Mobile phones are so much a part of people’s lives that the user experience cannot afford to disappoint and must maximise customer engagement

Marketers are catching up to mobile

Mobile marketing is at last set to fulfil its potential if marketers and developers can make small-screen advertising relevant and engaging

Fans come first in the ePrix

Putting fans first is a prime aim of Formula E and can be seen in the way this latest version of motorsport engages followers at race tracks and on social media, say Kate Hewitt and Katy Fairman