Tag Archives: Customer Data
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Where does my data go?
Tom Fox-Brewster investigates the growing global problem of mobile transparency and discovers some worrying developments
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How to create customer loyalty
Hazel Davis has a ten-step loyalty guide for retailers who want to keep customers at the centre of their business
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Preparing for omni-channel
Spare a thought for the teams who need to use the data, says Concrete
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How to monetise online
If you’re running a business at any level, the topic of monetising online is like house prices mated with steroids to produce a giant overfriendly topic monster. But what new opportunities does digital bring for increasing your bottom-line sales?Stephen Armstrong has a brief guide to help sedate the monetising monster
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Strategies to launch a UK business boom
Businesses can benefit from strategic supply chain management that minimises risk, encourages innovation and boosts the bottom line, writes Nick Martindale
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How big data is changing marketing
Vast amounts of digital data being collected on consumer behaviour is transforming the way businesses operate, as Anna Leach reports
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Data, mobile and social
The future of customer loyalty lies in engaging the emotional involvement of consumers using data and successfully responding to mobile and social trends, says Duncan Stirling
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Food and fuel, hotels and flights
Like-minded businesses are coming together to offer wider benefits in combined customer loyalty schemes which also scale up rich consumer data, writes James Dean