Tag Archives: Customer Data
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The role of a data scientist and why we need them
The growing importance of data analytics in business is leading to the appointment of senior data scientists to provide company-wide insights
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Personalisation is key to increasing customer loyalty
Tailoring services and special offers is a key tool for increasing customer loyalty and is being driven by the digital data retailers can collect online from consumers
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Data that entombs a moment in time
When data security is breached, personal details are laid bare and your digital footprint can lead to costly and unforeseen problems
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Rethinking market research in the digital world
Technology has opened up new opportunities for market research and may also have changed consumers’ attitudes to analysis of their behaviour
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How to make data work for your company
Increasingly sophisticated software is discovering more and more insightful “secrets” to enable impactful decision-making
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Who owns our data infrastructure?
Data infrastructure is as important as our physical infrastructure – so how should it be governed?
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What data can tell you about customers
With no physical products to manufacture, data is the financial services sector’s most important asset
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High-tech future of marketing
Advances in technology have made mobile marketing a powerful tool which simply cannot be ignored, as Edwin Smith reports