The rise of new consumer tribes

When consumption patterns can no longer be defined by traditional factors, such as age, gender or location, consumer tribes grouped by their collective common behaviours and interests begin to emerge. But what does this mean for the modern marketer?

Expert advice on how to build brand transparency

CMO

Brand transparency is no longer an option, but a marketing requirement. Seven marketing experts discuss their biggest challenges when it comes to improving brand transparency and consumer trust

It’s time to reimagine the marketing funnel

The traditional marketing funnel is no longer the best tool for understanding B2B customers, and professionals now need more efficient models to activate content marketing campaigns

Do businesses understand customer success?

With many companies still grappling with what it means to be truly customer centric, others are turning it into an art

Why you need to measure customer experience

Finding the best way of assessing customer experience is a fundamental building block of a successful business, but can be easier said than done

Win by default: providers battle to be card of choice

Becoming consumers’ default payment option, particularly in digital wallets, is an increasing challenge as incumbents and newcomers alike try to keep pace with developments in technology

Digital tools giving power to customers

Businesses that invest in the digital tools required to empower customers and their growing desire for more autonomy will thrive