Why companies need a chief brand officer

Chief brand officer

Companies should be assigning significant resources to build and protect their reputation. Those that don’t value the importance of brand risk losing everything

How CFOs can drive business restructuring

CFO business restructuring

From rejigging supply chains to job cuts, strategic operational and financial changes are sometimes necessary to avoid crisis situations

Is your crisis management plan good enough?

In the event of a crisis, business leaders must communicate effectively, with speed, honesty and compassion, in a bid to limit damage to their company

How KFC turned crisis to triumph

KFC storefront closed

Companies with a well-prepared strategy to deal swiftly with a crisis can do much to limit financial and reputational damage

How risk preparation protects businesses from natural disasters

Flooded roads in Texas after Hurricane Harvey

Hurricanes, flooding, volcanic eruptions, earthquakes, tsunamis, bush fires – all wreak havoc and dislocate global supply chains, but a disaster doesn’t have to shut down business

Data breaches: don’t make a catastrophe out of a crisis

Successfully dealing with a data security breach can limit reputational damage as well as financial losses

Reputation matters: brands navigate negativity through honesty and integrity

Ryan Air plane aerial view

It's no longer possible for PR companies to suppress damaging stories for their clients, with the rise of social media and 24-hour news, the burden is falling on business leaders to navigate crises

Save your brand’s reputation through crises

New Uber CEO Dara Khosrowshahi

Taking over a crisis-hit business requires special qualities in a leader, not least the humility to admit things went wrong, apologise and fix the company