#Creativity
Why you must pair data with human creativity
The 'data versus humans' conflict is one that many organisations face, but companies must realise that software is no replacement for creative decision-making
Should brands bring advertising in-house?
The last few years have seen swathes of companies in-house their advertising functions, but what is the impact on creativity when your employees are working on the same brand, year in year out?
Redefining creativity: is tech killing the imagination?
Critics say that technology is compromising our ability to be creative but, if used correctly, it could have the opposite outcome entirely
Creators face an evolving challenge protecting IP
Protecting intellectual property and rewarding the creators of original works is a moving target as online technology continues to evolve
The science behind the magic
Theme parks may seem like whimsical worlds, but there is an exact science to creating them
Myths holding the UK back
Innovation is the key to unlocking business confidence and growth, writes Charles Orton-Jones
Innovating in ever-faster world
The pace of change is quickening as successive technological breakthroughs accelerate innovation, writes Charles Orton-Jones
Taking care of big ideas looks after the bottom line
Protecting innovation to enable a full return on investment is a matter of commercial necessity and professional pride, writes James Dean