Those in search of the perfect smile need look no further than Instagram, but the rise of DIY whitening kits and unhealthy attitudes to dental care are worrying industry professionals
Regulation of teeth whitening is relaxed in the United States where a bright, white smile is a must-have
In 2013 the government published the findings of its investigation into the lack of regulation in the cosmetic procedures market, but what has changed three years on from the Keogh Review?
From tried-and-tested whitening to the more experimental 3D tooth printing, when it comes to aesthetic dentistry and the latest technology there is plenty to smile about
The teeth-straightening system that has launched almost four million smiles worldwide is continuing to pioneer advanced techniques to end the confidence-draining appearance of crooked and twisted teeth
National consciousness may now be focused on the perfect smile more than at any time in history, but children from poor backgrounds still suffer tooth decay
Smiling is the outward sign of happiness and connects us to others – it helps bond people together
Finding an NHS dental practice can be a postcode lottery, but private dental practices afford more time to provide a service some are prepared to pay more for