Lure of the all-American white smile

American teeth whiting

Regulation of teeth whitening is relaxed in the United States where a bright, white smile is a must-have

Has the cosmetic procedures market cleaned up its act?

has-the-cosmetic-procedures-market-cleaned-up-its-act

In 2013 the government published the findings of its investigation into the lack of regulation in the cosmetic procedures market, but what has changed three years on from the Keogh Review?

The latest trends in cosmetic dentistry

the-latest-trends-in-cosmetic-dentistry

From tried-and-tested whitening to the more experimental 3D tooth printing, when it comes to aesthetic dentistry and the latest technology there is plenty to smile about

‘Invisible’ alignment for a confident smile

benefits of invisalign

The teeth-straightening system that has launched almost four million smiles worldwide is continuing to pioneer advanced techniques to end the confidence-draining appearance of crooked and twisted teeth

In search of the perfect smile - and good health

National consciousness may now be focused on the perfect smile more than at any time in history, but children from poor backgrounds still suffer tooth decay

The psychology of a smile

Smiling is the outward sign of happiness and connects us to others – it helps bond people together

Private or NHS dental treatment?

Finding an NHS dental practice can be a postcode lottery, but private dental practices afford more time to provide a service some are prepared to pay more for

Now the only way is…whitening

Teeth whitening has overtaken Botox as the most popular cosmetic treatment – so what price that dazzling Hollywood smile?