Brands struggle to make ‘woke’ marketing work

billboard with Colin Kaepernick on it

Reaching out to a new generation of consumers that grew up skipping ads on YouTube is an ongoing challenge for brands. But how do companies show they are alert to political and social injustice in an authentic way? More importantly, should they even try?

The true impact of AI on marketing

This article examines exactly how artificial intelligence and machine learning might affect the various aspects of marketing and specifically, how marketers can get the most from this emerging technology

Survey: tell us what you find annoying about branded content

What do you find most irritating about branded content

We want to know what you dislike most about content. Is it boring, too salesy or poorly designed? Have your say in the survey below

The era of the professional content marketer

There is still a large division between the small proportion of highly effective content and the vast amount of ineffective content. Jason Miller, Head of Content at Linkedin, gives his opinion on how marketers must aim to join the elite, who make content marketing count.

Using research for content marketing

Raconteur hosted over 60 senior marketers and brand strategists at the Ritz for the sixth Custom Publishing event focusing on 'Research at the Heart of Content'

Where are the C-suite?

Do you know where the C-suite is consuming content? According to William Douglas, CMO of JLL EMEA, it’s not where you might expect – nor where they might admit – they’re spending time online

How to create content for the C-suite

Does your content marketing resonate with your toughest and most valuable audience? Jeremy Thompson, Managing Director of Cision EMEA, unlocks the secrets to content that captures the attention of the time-poor business leaders

Content marketing merges with sales

Marketing and sales teams are becoming increasingly inter-dependent as the nature of selling changes, writes Edwin Smith