Tag Archives: Consumer Privacy
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Customer experience: privacy vs. personalisation
Customers today are more powerful and more demanding for personalised products and bespoke offerings than they have ever been. How will new privacy legislation affect this?
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Opening up banking is a revolution
Possible sharing of consumer data, through new tech-driven banking arrangements, is set to open up the financial sector amid concerns for customersā privacy
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Smart packaging brings challenges to privacy in the home
Smart packaging brings convenience and safety - but opens questions about data use
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Personal data may penalise āuninsurablesā
In a world where personal data-driven insurance products are increasingly tailored to the individual, could some consumers be unfairly disadvantaged?
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Importance of analytics for UK PLC
Organisations that embrace analytics effectively make huge gains which can come from operational cost-savings as well as customer-related activities, says Alys Woodward, practice lead for big data, IDC European IT Group
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Be sure not to spoil your prospects
Companies need to tread a careful path through public sensitivity around the analysis and use of consumer data, warns James Dean