Stores must give shoppers a brand new experience

Woman shopping using a touchscreen

Facing a continued onslaught from mobile online shopping, high street stores must adapt to provide a unique retail experience

The personal multi-touch experience

Avaya offers cutting-edge technology combined with the human touch to score five-star customer service

‘Human’ bots are chatting up customers

Artificial intelligence, although embedded in a computer driven by clever software, can nevertheless connect with consumers on a personal level and, through management efficiencies, enhance customer service

How convenient delivery can enhance customer experience

Personalised delivery can enhance customer experience and increase brand loyalty when used as an integrated part of the customer purchasing journey

Welcome to the experience economy

Brands are investing in an experience economy where consumer audiences can immerse themselves in live interactive marketing events often boosted by latest technologies

Power of now in the enterprise


How personalised consumer experiences are shaping the new way to work

Digital technology pulls down the conference hall

A conference is no longer limited to the four walls of its venue. James Silver finds out how to engage delegates and spread the message outside

Playing tag can be a tricky game of click and mouse

When the route to completing an online sale is long and complex, it can be difficult to know what exactly clinched the deal, as Matthew Valentine discovers