In an always-on era, achieving brand loyalty is more challenging than ever. Not only is the competition fast and fierce, but consumers are increasingly empowered and ready to bite back
When it comes to spirits, does “craft” represent a commitment to excellence, an investment in small-batch production or simply a cheap marketing ploy?
Consumer-facing brands are reaping the benefits of brand loyalty and retention through their efforts to become responsible businesses, so is there an opportunity to be had in responsible marketing for business-to-business companies?
Companies are often accused of greenwashing if their corporate social responsibility programmes fail to live up to the hype. To make a meaningful impact, they must measure what they’re doing and be transparent when things don’t go to plan
Free returns are loved by consumers, but also abused by a minority. So should retailers call time on easy returns and what effect would it have on the industry?
When higher consumption equals bigger profits, the balance between sustainable practices and traditional business models is becoming increasingly difficult for brands
In the ultra-connected world we live in, customer expectations are rising exponentially
An efficient supply chain can add value, enabling a company to develop products and services, as well as enter new markets, in a digital age