What do customers really want?

The secret to a successful customer loyalty strategy is to awaken the imagination and deliver on the promise, writes Annich McIntosh

Loyalty needs customer data but beware the European Commission

New rules aim to protect consumers and give them control, as Annich McIntosh explains

Listening and responding to customers is essential

Katie White, head of the social division at communications agency Isobar, outlines best practice in driving customer loyalty through networking sites

From checkout to check-in

Social networking websites are increasingly being used to build a solid business platform, writes James Silver

Counting cost of customer loyalty

A customer loyalty programme is a major boost if it works, but an expensive price-reduction exercise if it doesn’t, as Chris Jacobs discovers

Loyalty laid bare: the naked facts

What are loyalty programmes and how does a strategic approach to consumer-retention marketing work? Peter Wray has the answers

Interaction with transaction is the new way forward

Every day the cascade of data generated by transactions discloses consumer preferences, loyalty, value, sensitivities, lifestyles, life-stages and buying patterns, writes Sean Kelly

Mixing bricks with clicks

In a winter of economic discontent, growing online sales combined with high street trading is a brighter outlook, writes James Wallman