In a market flooded with so-called “miracle products”, Claire Coleman asks whether brand personalisation will prove to be a winning formula for engaging customers and driving sales?
From trendy teens to skin-aware 60-somethings, how is the industry adapting to the desires of two divergent age markets? Claire Coleman reports on why brands must divide and conquer if they’re to rise to the challenge
Since their emergence around five years ago, the rapid expansion of e-cigarettes has provoked controversy, and challenged the tobacco and pharmaceutical industries alike, writes Simon Brooke
Data has been described as the new oil; it is a valuable commodity which, when correctly analysed and accurately targetted, fuels business, as Sean Kelly reports
For many years an optional extra for the world's leading businesses, sustainability is now becoming an essential part of best practice. Jim McClelland asks why?
Dr Rachel Armstrong, senior lecturer at Greenwich University’s School of Architecture, Design and Construction, looks to a future of regenerating cities
A gloomy risk outlook and hesitant consumer spending has weighed heavy on the asset finance industry, but this type of borrowing could still be the best bet for cash-strapped companies, as Dan Matthews reports
The secret to a successful customer loyalty strategy is to awaken the imagination and deliver on the promise, writes Annich McIntosh