The power of social media can tear down even the grandest multinational’s business, but there are damage-limitation strategies which can rebuild corporate reputation, as Gabriella Griffith reports
Quantifying the return on investment in marketing is notoriously problematic, but savvy minds and smart technology are closing the redemption loop, as Dan Matthews reports
Businesses are successfully analysing vast amounts of data to understand consumer behaviour and forecast trends, as Annich McIntosh discovers
To know the score in business, you need to measure company performance through customers’ eyes, as Annich McIntosh reports
Tightened household budgets has prompted a rethink among consumers, and altered the way they react to retailers and brands, as Jane Simms discovers
Jason Hesse investigates how the e-cigarette market is developing and the reaction of big tobacco companies
Where in the world should far-sighted businesses look for customers in the next decade and beyond?
Some major brands are playing catch-up with mobile marketing, realising the growing importance of sales via smartphones, as Jason Hesse discovers