Rats, burgers, wit and honesty

The power of social media can tear down even the grandest multinational’s business, but there are damage-limitation strategies which can rebuild corporate reputation, as Gabriella Griffith reports

Seeking redemption in a multichannel world

Quantifying the return on investment in marketing is notoriously problematic, but savvy minds and smart technology are closing the redemption loop, as Dan Matthews reports

Getting to know data is big business

Businesses are successfully analysing vast amounts of data to understand consumer behaviour and forecast trends, as Annich McIntosh discovers

Separating the detractors and passives from the promoters

To know the score in business, you need to measure company performance through customers’ eyes, as Annich McIntosh reports

Austerity is changing our values and priorities

Tightened household budgets has prompted a rethink among consumers, and altered the way they react to retailers and brands, as Jane Simms discovers

Tobacco companies are playing catch-up

Jason Hesse investigates how the e-cigarette market is developing and the reaction of big tobacco companies

A world of difference

Where in the world should far-sighted businesses look for customers in the next decade and beyond?

Mobile is driven by consumers

Some major brands are playing catch-up with mobile marketing, realising the growing importance of sales via smartphones, as Jason Hesse discovers