Prediction versus explanation

Neil Cantle, principal at Milliman, poses the question ‘What do you want most from big data?’ and offers some answers

Banking on big technology gains

Data analytics is an increasingly mainstream tool which can inform and grow business, writes Stephen Pritchard

A cloudy start for business promises a bright future

A nebulous concept for some, the cloud is clearing away limitations for smaller businesses that need bigger computing power, as Charles Orton-Jones reports

Cloud spotting is the shape of things to come

Gregor Petri, research director at Gartner, sheds light on how the cloud may evolve from an interesting innovation to a new way of getting things done within and across organisations

Patients become health consumers in digital age

Tweets and posts can hold hospitals and doctors to account, and can also educate, support or misinform, as Danny Buckland discovers

Rats, burgers, wit and honesty

The power of social media can tear down even the grandest multinational’s business, but there are damage-limitation strategies which can rebuild corporate reputation, as Gabriella Griffith reports

Seeking redemption in a multichannel world

Quantifying the return on investment in marketing is notoriously problematic, but savvy minds and smart technology are closing the redemption loop, as Dan Matthews reports

Getting to know data is big business

Businesses are successfully analysing vast amounts of data to understand consumer behaviour and forecast trends, as Annich McIntosh discovers