How big data is changing marketing

Vast amounts of digital data being collected on consumer behaviour is transforming the way businesses operate, as Anna Leach reports

Mobile and plastic pay off with customer data

The telecommunications and payment industries are developing evermore sophisticated ways of identifying shopping habits, as Marcus Leroux discovers

Customer loyalty and ustwo

The rise of data as an enabler of loyalty initiatives and return on investment has been the emerging story of the past ten years, says John Sinclair, co-founder of ustwo

Joining the dots in retail

John Norrie, founder and chief executive of Transactor Technologies, answers a Q&A on the challenges facing retailers in a rapidly changing marketplace

Online sales are a real eye-opener

More and more opticians are gradually drifting online, but in a sector where service and attention to detail are as important as the glasses themselves, what are the implications for eye health and the high street? Dan Matthews investigates

Get in gear and get the geeks in

Dan Matthews discovers what it takes to understand the masses of data now available – without getting in a muddle

Another industrial revolution?

The adoption of big data in the UK is increasing apace across commercial sectors, writes Leo King

Prediction versus explanation

Neil Cantle, principal at Milliman, poses the question ‘What do you want most from big data?’ and offers some answers