What happens when every brand has a purpose?

Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?

History is an eye-opener

Study of sleep through the ages shines light on modern-day disruption to rest patterns, as John Illman discovers

Probing brain that never sleeps

Professor Russell Foster describes developments in the neuroscience of sleep which provide the first glimpses of how the brain generates consciousness and works around the clock even when we are asleep

And so to dream…

The question of how seriously we can take our dreams and what we should make of their content is posed more cautiously and rationally than ever before, as Joshi Herrmann discovers