Is it possible to ‘retrofit’ purpose?

Brand loyalty

Companies must have a purpose beyond profits to compete in a modern business environment, but can traditional institutions retrofit a corporate purpose authentically?

Hooking up with a charity

Ioannis Ioannou

Ioannis Ioannou, assistant professor of strategy and entrepreneurship at London Business School, suggests how corporations can best engage with charities

Doing good is good for business

Doing good is good for business

Philanthropy sells when clients and customers identify with causes backed by businesses. Nick Martindale reports

Successful leadership with AKQA

Leadership has an indisputable role to play in engaging staff to give their best, as Edwin Smith discovers in conversation with a top business executive

Empower the right people

Getting the best from staff can mean the difference between success and failure in a business world full of ups and downs, as Tim Smedley reports