Salespeople are increasingly reaching out to prospects and acting as the first touch point for brands, while marketers are making an impact on the buyer's journey as a sales enabler
As data and technology move to the forefront of marketing strategies, collaboration between the chief marketing officer and IT leader is increasingly vital to business success
Private startups can help governments alleviate the pressures of urbanisation and improve the quality of city life, but partnerships between the two sectors are not always straightforward
Businesses are tapping into the expertise of their supplier network to bring new products to market faster and streamline their processes
Companies may focus on performancebased individual development for their staff, but agile structures require more teamwork. So why is “teamship” training not a key part of every organisation’s programme?
The last few years have seen swathes of companies in-house their advertising functions, but what is the impact on creativity when your employees are working on the same brand, year in year out?
Being faster, better and cheaper than the competition requires colleagues, partners and stakeholders across an entire supply chain to work together
With the ability to enhance communication across continents, extended reality is a boost for remote working and increased flexibility within organisations