As data and technology move to the forefront of marketing strategies, collaboration between the chief marketing officer and IT leader is increasingly vital to business success
Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?
The scramble is now on to cater for the consumer's ever-changing demands. But an entire company culture obsessed with their customer has to start at the top
Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers
‘The more we talk about it, the clearer it is that other people face the same challenge’
Chief marketing officers understand the potential of data and analytics to transform customer understanding. But marketing still requires creative thinking to ensure consumers are targeted effectively with a message that cuts through the noise. Here are five examples
No longer the marketing boss’s long-term nemesis, the financial chief is forming an alliance to benefit business
They are the most powerful and influential people in any company and, in the case of large organisations, in the world, but who exactly are the C-Suite and what are they responsible for?