CMOs must not lose sight of the power of brand

people walking past car showroom, car brand visible

After years of exponential growth in digital ad revenues have marketers swum out too far into the performance-driven sea and lost sight of the importance of brand-building?

Influencers: consumer champions or chancers?

influencers at fashion show, runway

The rise of social media influencers has been stratospheric, but difficult questions are being asked of how this form of marketing operates

CMOs must be experts in marketing and growth alike

Bob Liodice opinion growth

For today’s chief marketing officer (CMO), the environment that we’re working against, competing in and adapting to is one of high complexity and rapid evolution

Bravery at the heart of new marketing leaders’ mission

Gemma Greaves, The Marketing Society

There’s a change in the air and everyone in marketing is talking about being brave

Art and science of marketing Microsoft

Scott Allen, marketing boss at Microsoft UK

Scott Allen, marketing boss at Microsoft UK, tells of his longevity in a demanding business and discloses secrets of his success

Marketing to confuse the competition

Marketers, unlike colleagues in other parts of a business, may need to abandon obvious “best practice” to beat competitors

Who’s the most magnificent marketer?

CMO campaign

Raconteur is searching for the top seven senior marketers in the UK...