Collaboration between CMOs and CFOs is crucial

No longer the marketing boss’s long-term nemesis, the financial chief is forming an alliance to benefit business

What is the C-suite?

Desks with notepads prepared for C-Suite meeting

They are the most powerful and influential people in any company and, in the case of large organisations, in the world, but who exactly are the C-Suite and what are they responsible for?

The true impact of AI on marketing

This article examines exactly how artificial intelligence and machine learning might affect the various aspects of marketing and specifically, how marketers can get the most from this emerging technology

CMOs must not lose sight of the power of brand

people walking past car showroom, car brand visible

After years of exponential growth in digital ad revenues have marketers swum out too far into the performance-driven sea and lost sight of the importance of brand-building?

Influencers: consumer champions or chancers?

influencers at fashion show, runway

The rise of social media influencers has been stratospheric, but difficult questions are being asked of how this form of marketing operates

CMOs must be experts in marketing and growth alike

Bob Liodice opinion growth

For today’s chief marketing officer (CMO), the environment that we’re working against, competing in and adapting to is one of high complexity and rapid evolution

Bravery at the heart of new marketing leaders’ mission

Gemma Greaves, The Marketing Society

There’s a change in the air and everyone in marketing is talking about being brave

Art and science of marketing Microsoft

Scott Allen, marketing boss at Microsoft UK

Scott Allen, marketing boss at Microsoft UK, tells of his longevity in a demanding business and discloses secrets of his success