Why CMOs and CIOs must work together

As data and technology move to the forefront of marketing strategies, collaboration between the chief marketing officer and IT leader is increasingly vital to business success

What does the modern CMO look like?

Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?

Building a customer-obsessed culture

The scramble is now on to cater for the consumer's ever-changing demands. But an entire company culture obsessed with their customer has to start at the top

Do customers want you or a chatbot?

Chatbots

Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers

It’s time to tackle “imposter syndrome”

‘The more we talk about it, the clearer it is that other people face the same challenge’

Balancing data with creativity in marketing

Chief marketing officers understand the potential of data and analytics to transform customer understanding. But marketing still requires creative thinking to ensure consumers are targeted effectively with a message that cuts through the noise. Here are five examples

Collaboration between CMOs and CFOs is crucial

No longer the marketing boss’s long-term nemesis, the financial chief is forming an alliance to benefit business

What is the C-suite?

Desks with notepads prepared for C-Suite meeting

They are the most powerful and influential people in any company and, in the case of large organisations, in the world, but who exactly are the C-Suite and what are they responsible for?