No longer the marketing boss’s long-term nemesis, the financial chief is forming an alliance to benefit business
They are the most powerful and influential people in any company and, in the case of large organisations, in the world, but who exactly are the C-Suite and what are they responsible for?
This article examines exactly how artificial intelligence and machine learning might affect the various aspects of marketing and specifically, how marketers can get the most from this emerging technology
After years of exponential growth in digital ad revenues have marketers swum out too far into the performance-driven sea and lost sight of the importance of brand-building?
The rise of social media influencers has been stratospheric, but difficult questions are being asked of how this form of marketing operates
For today’s chief marketing officer (CMO), the environment that we’re working against, competing in and adapting to is one of high complexity and rapid evolution
There’s a change in the air and everyone in marketing is talking about being brave
Scott Allen, marketing boss at Microsoft UK, tells of his longevity in a demanding business and discloses secrets of his success