How to excel with video advertising

B2B video marketing

From emotive storytelling to interaction and humour, the factors driving consumers to video advertising are also pulling in the business-to-business sector

Should brands bring advertising in-house?

The last few years have seen swathes of companies in-house their advertising functions, but what is the impact on creativity when your employees are working on the same brand, year in year out?

Pressure not to prescribe drugs?

Despite new therapies available through the National Health Service, too many people with multiple sclerosis miss out on early treatment, writes John Illman