Understanding the science of decision-making

Exploring why we behave the way we do can unlock key customer insights for brands and have a significant impact on the bottom line

Balancing data with creativity in marketing

Chief marketing officers understand the potential of data and analytics to transform customer understanding. But marketing still requires creative thinking to ensure consumers are targeted effectively with a message that cuts through the noise. Here are five examples

AI weaves value from unstructured data

Artificial intelligence is delivering benefits in the arena of unstructured data, helping companies to decipher insights and extract value from reams of unorganised information

Why you must pair data with human creativity

The 'data versus humans' conflict is one that many organisations face, but companies must realise that software is no replacement for creative decision-making

What crowdsourced data can do for business

The opportunity to use the cloud to crowdsource knowledge could be an important factor in the technology’s next phase of growth

How CDOs can unlock the value of unstructured data

unstructured data Loops of light against night sky

Some data can be hard to penetrate, but may hold valuable information that can be used to drive business growth

What makes a successful Chief Data Officer?

chief data officer glasses in front of laptop screen covered in text

Setting targets and measuring the success of a chief data officer will depend on the nature and definition of their role within an organisation

Cloud is shaping a new UK digital landscape

Cloud computing, with its benefits of affordable scale, speed and collaboration, is spreading across the business landscape