Brands are choosing to forego Amazon and sell their products directly to consumers in an attempt to create a more personalised and immersive online shopping experience
After years of exponential growth in digital ad revenues have marketers swum out too far into the performance-driven sea and lost sight of the importance of brand-building?
From retailers creating community-based hubs, focused on social currency and connectivity, to pure-play giants launching physical spaces for an immersive brand experience, retail stores are being reimagined
Successful independent beauty brands are the targets of private equity investors as well as major brands in an active acquisitions market
Multinational businesses are flexing their corporate muscles to meet consumer demand for an ethical stance on global issues
Chief executives who want to drive change should consider putting design thinking to work across the entire organisation, and challenge ideas of leadership and power within their business
Understanding how meaning is created and communicated, sometimes through signs and symbols, can assist brands in selling their products
Many natural and organic products have undergone a facelift, bringing them up to date for a place in mainstream retail