Survey: tell us what you find annoying about branded content

What do you find most irritating about branded content

We want to know what you dislike most about content. Is it boring, too salesy or poorly designed? Have your say in the survey below

Engaging the C-suite with branded content

Unique study shows how branded content can sway decision-makers - but only if it’s great

Keeping social media ethical

New research from The Chartered Institute of Marketing (CIM), carried out by YouGov and Bloomberg, explores the path to positive engagement between consumers and brands on social media, and the priorities for businesses. Thomas Brown, director of strategy and insights at CIM, explains

Content marketing is for experts

If content marketing is to succeed, it must be expertly done, writes Edwin Smith