Risk and reputation: preparing for business reality

New research from The Chartered Institute of Marketing reveals the reputational risks facing brands in a customer-empowered, social era. Thomas Brown, associate director, research and insights at CIM, explains

Mixing music with jeans and thrills

The former record producer who directs marketing at the Diesel clothing group tells Raymond Snoddy how to stage a good show

Doing right if things go wrong

When companies are rocked by a scandal, management teams need to know they have a plan to restore faith in the organisation. Joe McGrath investigates whether there is such a formula

Austerity is changing our values and priorities

Tightened household budgets has prompted a rethink among consumers, and altered the way they react to retailers and brands, as Jane Simms discovers

Industry booming as e-cigs catch on

The electronic cigarette industry is booming as more and more smokers quit tobacco, but the future for “vaping” is uncertain, writes Dan Matthews

‘Almost as good as sex’ but underperforming?

Advertising executive Al Young sees greater potential in the electronic cigarette market and offers some possible campaign slogans

British bosses must adapt to make profits offshore

Chancellor George Osborne is keen for UK companies to jump on the export conveyor belt to faster growing economies and, as Rob Langston reports, there are a number of routes open to intrepid British businesses

Running events as marketing tools

Raymond Snoddy talks to the Camelot and National Lottery chief who found added value in sponsoring the London Olympics