The spirit of a brand has a special flavour

David Gates, Diageo’s global head of premium core spirit brands

David Gates, a top executive with the world’s largest producer of spirits, British multinational Diageo, tells how he is selling a range of brands worldwide – and teaming up with David Beckham

Identifying clear business purpose

Getting to the core of what a business is striving to achieve can be a study in simplicity, says Richard Parkinson, chief executive of IncrediBull

Getting the reviews that you deserve

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Reviews of services or products can boost or blight a business, but they can be misleading

Getting to the future first

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Marketers need sophisticated information which enables them to look to the future, not the past, says Rosie Hawkins, global head of brand and communication at TNS

Greatness of Britain

The label “Made in Britain” commands respect and a premium price, as Dan Matthews discovers in search of an answer to why Brand Britain succeeds

Luxury packaging sets the pace

Luxury packaging sets the pace

They showcase the latest techniques in packaging. So what is the luxury goods industry telling us right now? Charles Orton-Jones reports

Keeping culture of hungry start-up

Retaining the vitality of a young and ambitious company can deliver continued growth and lasting success, as Dan Matthews discovers

Handling disruptive technologies

Newcomers with innovative technologies can steal markets and leave established companies high and dry, so executives must be forward-thinking and ready to change course, as Charles Orton-Jones reports