The rise of the viral brand crisis

Pop art image of a man at a computer

Angry consumers with a justified reason to complain, with the megaphone of social media, and cyber fakers attempting to damage a brand’s reputation mean companies must have a counter strategy

Try not to make a brand disaster out of a crisis

Image of BP public relations disaster

The way the leader or public face of a company handles a crisis can make or break a brand. Here are two examples of how not to do it and two of how it should be done

Social media has put consumers in the driving seat

Hugh Peterswald/Pacific Press/LightRocket via Getty Images

Social media has largely stolen control from brands and given it to savvy consumers spreading their message on Twitter and Facebook

The rise of people-watching research carried out by brands

People-watching can get you into trouble, but not if it’s an ethnographic study with volunteers surrendering to researchers who are trying to understand lifestyles from a business perspective

Case study: Sacla’

Established brands with a taste for innovation can stay ahead of the competition

Angry Birds, Star Wars and Frozen: the value of lucrative IP merchandising deals

Buying and selling intellectual property rights in lucrative merchandising deals can be a win-win proposition

IP and brand value

Companies should be specialising in strategic, holistic and cost-effective approaches to brand protection and enforcement, says Julius Stobbs

Protecting your brand from copycats

Building a brand and protecting intellectual property by registering trademarks may be a legal rollercoaster ride