Digital technology pulls down the conference hall

A conference is no longer limited to the four walls of its venue. James Silver finds out how to engage delegates and spread the message outside

The long and diversifying road

Josh Sims explores the detour Italian car manufacturers are taking through brand licensing

Building the future on the past

The John Lewis Partnership’s values are as relevant today as they were 80 years ago, as Jo Faragher discovers

Brand on the run

Thanks in large part to IKEA and the desire to modernise our homes, Scandinavian design has become so well known as to have effectively become a brand in its own right. But, asks Hanna Nova Beatrice, editor of the Swedish magazine Plaza Interior, is it a brand past its sell-by date?