Tag Archives: Brand
-
How to predict and prevent future threats
From job losses to artificial intelligence ethics, C-suites have a multitude of reputational challenges to consider as they approach 2020
-
Porto: a masterclass in city branding
Eduardo Aires, the man behind the rebranding campaign for Portugal’s second city, explores the importance of messaging and visual identity
-
CMOs must not lose sight of the power of brand
After years of exponential growth in digital ad revenues have marketers swum out too far into the performance-driven sea and lost sight of the importance of brand-building?