Identifying clear business purpose

Getting to the core of what a business is striving to achieve can be a study in simplicity, says Richard Parkinson, chief executive of IncrediBull

Getting the reviews that you deserve

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Reviews of services or products can boost or blight a business, but they can be misleading

Keeping social media ethical

New research from The Chartered Institute of Marketing (CIM), carried out by YouGov and Bloomberg, explores the path to positive engagement between consumers and brands on social media, and the priorities for businesses. Thomas Brown, director of strategy and insights at CIM, explains

Content marketing is for experts

If content marketing is to succeed, it must be expertly done, writes Edwin Smith

Silent salesman must speak up

As consumers and regulators alike demand more information about products, new developments are in store for labelling, writes Nick Martindale